Tuesday 12th January 2016, 8:00pm
Session 153: “Design For The Real World” by Victor Papanek
During this first Theory Tuesdays session at the Reseda Lochergut furniture showroom, Philip Matesic presented the preface and chapters “The Myth of the Noble Slob: Design, ‘Art’, and the Crafts” and “Our Kleenex Culture: Obsolescence, Permanence and Value” from the book “Design For The Real World: Human Ecology and Social Change” by Victor Papanek (Pantheon Books, 1971).
“There are professions more harmful than industrial design, but only a very few of them. And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don’t need, with money they don’t have, in order to impress others who don’t care, is probably the phoniest field in existence today. Industrial design, by concocting the tawdry idiocies hawked by advertisers, comes a close second. Never before in history have grown men sat down and seriously designed electric hairbrushes, rhinestone-covered file boxes, and mink carpeting for bathrooms, and then drawn up elaborate plans to make and sell these gadgets to millions of people.” -Victor Papanek